Notes From Cass

How to Prepare for a Content Shoot (Without Losing Your Mind)

Whether you're creating content for your own brand, shooting a campaign for a client, or showing up with three bags of props and approximately 47 ideas saved to Pinterest, a little preparation goes a long way. A great content shoot should look ...

How To Make Your Home Feel Like A Real Vacation

 You know that feeling when you walk into a really good hotel room? Your bag hits the floor. The lighting is somehow perfect. The bed is calling your name. There's probably a tiny coffee station in the corner. And suddenly, you are a person who ...

The Perfect 4-Day New England Road Trip Itinerary

There is something about New England that feels like it was specifically designed for a road trip. Coastal towns. Tiny coffee shops. Historic streets. Mountains appearing out of nowhere. Lobster rolls. OMG, SO MUCH LOBSTER. Roadside stops you ...

A Creator’s Guide to Finding the Story in Ordinary Moments

 Here's something I wish more creators believed: Your life doesn't have to be extraordinary to be worth documenting. You don't need to be boarding a flight, opening a PR package, staying somewhere beautiful, or attending an event to ...

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