Hello, I'm Cass!
I'M SO GLAD YOU'RE HERE
My Story
I'm a Nashville-based (but forever Midwestern) lifestyle and travel creator, visual storyteller, and marketing strategist with 10+ years of experience turning ideas and experiences into stories people actually care about.
I’ve spent my career on both sides of the creative process—from building strategies and directing campaigns to stepping behind (and occasionally in front of) the camera. And if there’s one thing I’ve learned, it’s this: pretty content is great. Pretty content with a purpose is better.
Through Hello From Cass, I partner with travel, hospitality, lifestyle, and consumer brands to create UGC, photography, and short-form video that feels less like an ad and more like something you’d actually send to a friend. The first coffee of the morning. Waking up somewhere new. The details you almost miss. Those wait, I NEED to go there moments. I capture them naturally, but never accidentally.
Because when you work with me, you’re not just getting someone who can create the content. You’re getting the creativity of a creator, the eye of a storyteller, and the strategic mindset of a marketer.
And a really good at-home barista. ;)
Let’s create something worth remembering.
Creating content that feels real, looks beautiful, and gives people a reason to connect.
Beyond The Camera
When I’m not creating, you can usually find me making an unnecessarily elaborate latte (the home coffee bar is my pride and joy), planning my next trip, antiquing for something I absolutely do not need, or adventuring with my blended family and our rescue golden girl, Maggie, who firmly believes she should be invited everywhere.
Living with arthritis has taught me to appreciate the good days and notice the little things: slow mornings, beautiful spaces, really good coffee, somewhere new to explore, and the everyday moments that end up meaning the most.
I’m a big believer in romanticizing your life, finding joy wherever you can, and creating a life that feels like your own. Unsurprisingly, that philosophy finds its way into just about everything I create.